What will TV be like after TV? Post-TV: Piracy, Cord-Cutting, and the Future of Television is a timely examination of the changing habits of viewers who are streaming and downloading more as they watch commercial TV less.
On a deeper level, Strangelove argues, the struggle for control of television content, like the related evolution of the ways that we listen to music and watch movies, is a clash of worldviews. On one hand, traditional providers of television content represent market values; on the other, the individual choices enjoyed by the digitally connected could become part of a wider rejection of corporate control of popular culture.
Television is the very engine of capitalist societies; it shapes voter habits and influences public policy, consumer values, and our perception of everyday reality. What is at stake with the rise of a type of television system that is not dominated by the commercial production of programming but one wherein multiple modes of production coexist within reach of the same audiences?
Strangelove works his way through the major points of conflict in the battle for television, showing that everything from anti-piracy efforts to the means of production is an arena in which what he derisively calls “20th Century television” is frantically defending its formerly-exclusive turf against a loosely-organized army of hackers and free-content foot soldiers.
The result is a book that is filled with detail yet always interesting. Never merely an academic survey, Post-TV is the engaging story of one ongoing fight for control of our culture.